SevenAtoms Marketing Inc. is a PPC management agency. They focus on providing triple-digit ROI for companies in the SaaS, eCommerce, and technology sectors.
The agency was founded by Andy Beohar. In 2014, he left his tech job to start his own business. With his tech background and PPC skills, starting a PPC agency was a natural choice. He launched it as a bootstrapped startup.
Today, SevenAtoms generates a recurring monthly revenue of $275K. They are also a Google Premier Partner, a prestigious title given to a select few agencies.
How the company was founded
The first step Beohar took was to hire a talented content writer. He used his savings to pay their salary. They met weekly in a shared co-working space to build the foundation of their website and blogs.
Together, they created in-depth guides, ebooks, and blogs that detailed their methodology. They covered everything, from the details of keyword research to the steps for setting up campaigns on Google, LinkedIn, Facebook, Instagram, Bing, Capterra, Amazon, and more.
As they also offered content marketing services, they provided writing samples to SaaS and tech companies. They submitted sample blog posts to showcase SevenAtoms’ capabilities.
Creating high-quality content was costly. Beohar invested nearly $30,000 from his savings. However, it paid off. Within three months, they secured a few modest clients.
How they acquired the first few customers
In the beginning, SevenAtoms employed a dual strategy to acquire customers, using both organic and paid methods. They dedicated a significant portion of their time to SEO efforts. They focused on creating in-depth content targeting specific keywords with lower competition.
They also launched a small-scale paid campaign. This campaign offered businesses a free audit of their PPC or content marketing strategies. This was providing immediate value to businesses. So it captured attention.
Their initial focus was on small tech businesses in the San Francisco Bay Area. They were trying to secure face-to-face meetings with marketing teams or owners. The paid campaign quickly generated about 15 leads. SevenAtoms conducted thorough audits for these leads and crafted detailed proposals with actionable insights.
Within three weeks, they secured their first customer. This customer’s referral further boosted SevenAtoms’ growth.
How they acquire customers now
Client retention is a top priority for SevenAtoms. They consistently strive to deliver exceptional results. They have achieved a client retention rate of around 90% over the past five years.
Content remains a cornerstone of their strategy to secure search engine rankings. By regularly publishing high-quality content, they have established a strong online presence. Their status as a Google Premier Partner has further enhanced their credibility. It helps them build trust with potential clients.
In addition, they work diligently to build a community on social media. They consistently share authoritative posts with actionable insights. They have amassed 15K followers across various platforms.
Providing valuable content, whether through their blog or social media, has been a key driver of SevenAtoms’ growth.
