Issue 014: How to Get Customers When People Don't Trust You, 10 Time Management Techniques Really Worth Using, and More.

We also talk about how to be an effective CEO and how do make customers come back again and again.
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December 18, 2024 | #014 | Free Version

Hi friend and happy Wednesday!

Welcome to Startup Blitz, a weekly newsletter full of timeless ideas and insights you can use in your online business.

This week, we discuss –

📈 How to increase repeat sales the right way

🎓 How to get customers when you are new and people don’t trust you

👨‍💻 How to be an effective CEO

🕒 10 time management techniques really worth using

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How to Do Customer Retention and Increase Repeat Sales the Right Way 📈

Customer retention is awesome. You can automate your drips and remarketing ads, and if you do it right, you build a steady revenue stream.
But retention marketing contains a hidden trap. Do it wrong… and it can actually destroy your brand’s value.
How? Ad fatigue, spammy inboxes, and other bad retention tactics can hurt your brand in the long run and make customers eager to… well, never buy from you again.
For that reason Alex Greifeld of No Best Practics says your retention strategy should match the scale of your business. And she’s got tips on how to do it right.

For brands making up to $1M annual revenue: Right now, you’re setting business foundations so you have to be bold in the first year.

Collect emails aggressively and email your customers at least once a week. Make sure your emails are clear and mobile friendly. Oh, and set up simple drips such as abandoned carts.

For brands with $1M to $10M revenue: Put on your analytics goggles and start measuring. When does loyalty happen? What offers appeal to the nurture versus the loyalty stage?

At this point, retention revenue is still low, but it’s enough to evaluate and start building good habits. Segment drips based on “nurture” and “loyalty,” and don’t get hooked on promos.

For brands with $10M to $20M revenue: This is where smart segmentation happens. You have to lose the “dollar for dollar” mindset and align money and time with customers’ predicted lifetime value (LTV).

Think about offers and bundles that can raise first purchase lifetime value (LTV), or brainstorm ways for squeezing every dollar from your email and remarketing segments.
To wrap up: Your entire brand strategy should attract and keep customers, whereas retention is one tool for keeping your brand top of mind.

🎓 Scientific Research: State Your Anticipated Growth to Boost Signups

Having a large user base doesn’t just build social proof. It can be an essential part of your product’s value. But how do you attract those first critical users?
If your new company is still short on users, you can get more signups by stating your anticipated growth.
🔬 A 2021 study found that when a platform had less than 1,000 users, stating its anticipated growth actually led to a ~20% boost in the signup rate among invitees. After you hit 1,000, stating the actual number of users becomes just as effective as projecting future growth.
👉 You can take advantage of this by using phrases like: “We expect X users to join by the end of the year.”
Use this messaging in marketing materials, landing pages, outreach, and signup forms. Just make sure the prediction is both honest and optimistic!

This approach works particularly well for communities, marketplaces, and any product where a larger user base creates more value. However, it can also reduce hesitancy for other types of businesses.

👨‍💻 How Ayman Al-Abdullah Grew AppSumo to $84M Revenue

Ayman Al-Abdullah was the CEO of AppSumo while it grew from $3m to $84m+ in annual revenue. He recently shared some hard-earned lessons on what it takes to be an effective CEO.
Here are some of his key takeaways:

1. The CEO Should Be the Laziest Person in the Company

Delegate and automate anything that doesn’t directly contribute to growth.
“At AppSumo, hiring an intern to handle admin work freed me up to close deals—doubling our revenue from $4m to $7m in one year.”

2. Aim for True Product-Market Fit

“You don’t have true product-market fit until it feels like you’re wearing a meat suit in a dog park. Keep iterating who you serve and what you offer until that’s true.”

3. Early Growth Hinges on Generating Leads

“Pre-7-figures, 98% of your problems can be solved with more leads. Get a big enough audience, and they’re going to tell you what they want.”

4. Hiring is a Sign of Failure

“The perfect company is a computer plugged into a wall. 100 employees mean 100 roles that you failed to automate. Hiring should only be done as a last resort.”

5. Hire to Scale, Not Discover Revenue

“Most CEOs waste precious resources on unproven ideas. Your job as the founder is to dig for the gold veins… and then hire someone else to extract it.”

6. Surround Yourself with A-Players

“If you’re surrounded by B players, it’s probably because you’re a B leader. Your vision needs to be so large (and compelling) that an A player’s vision can fit underneath your umbrella.”

7. Build a Personal Brand to Break $10M

“Past $10M, building a personal brand isn’t optional—it’s essential. You won’t attract top executives without being a “celebrity” in your industry.
“If you want to break $100M in revenue, speaking on podcasts, writing books, and getting out there are non-negotiables.”

8. Seek Mentors for 8-Figure Growth

“Once you hit 8 figures in revenue, you won’t find your answers on the NYT bestseller list. I felt like I had all the info… I just didn’t know the right order. It was like cracking an egg on a freshly baked cake.
“The difference? Finding mentors who’d run $100M businesses.”

📖 Book of the Week: No B.S. Time Management for Entrepreneurs

In this book, Dan S. Kennedy & Ben Glass share a fresh take on how to preserve your most underappreciated and valuable asset, time!
I want to highlight some part from one chapter of the book: The 10 Time Management Techniques Really Worth Using.
“If you read every time management book ever written, go to every time management seminar offered, and, more importantly, observe and analyze lots of people who get an exceptional quantity of important things accomplished, you will be able to boil ALL the technique “stuff” down to only 10 things worth doing. So, let me save you all that time and just hand them to you here.”

Technique #1: Tame ALL the Interruptions

“You’ve got to free yourself from the tyranny of the phone, text messages, tweets, emails, and similar stuff. If you refuse to limit and control access to you, the war is lost even if you win a few battles here or there.”

Technique #2: Minimize Meetings

“Find every way possible to minimize your time spent in formal meetings. Every discussion or meeting, wherever or however held, should have a purpose and an objective, a measurement of its success or failure, and a sacrosanct time limit.”

Technique #3: Practice Absolute Punctuality

“Being punctual gives you the right to expect and demand that others treat your time with utmost respect. You cannot reasonably hope to have others treat your time with respect if you show little or no respect for theirs.”

Technique #4: Make and Use Lists

“There is not a single time management discipline or system on Earth that doesn’t revolve around making and using lists. You CANNOT carry it all in your head.”

Have at least two lists – one for your schedule, one for your things to do.

Technique #5: Fight to Link EVERYTHING to Your Goals

“The only real reason more people aren’t much, much more productive is that they don’t have enough reasons to be. A secret to greater personal productivity is more good reasons to be more productive. That’s why you have to fight to link everything you do (and choose not to do) to your meaningful goals.”

Technique #6: Tickle the Memory with Tickler Files

“The idea is simple: You have 90 file folders—red numbered 1 through 30, blue numbered 1 through 30, and white numbered 1 through 30—representing the current month, next month, and the month after that.”

“Let’s assume you agree to follow up with a client on a particular matter on the 10th of next month. Take either that client’s whole file or just that piece of correspondence or just a handwritten note and plop it into the blue file folder numbered 10. And forget it. On the 10th of next month, it’ll pop up all by itself and remind you to do it.”

Technique #7: Block Your Time

“If you lay your calendar out before you and pre-assign or block as much of your time as possible, as much in advance as possible, you will then leave yourself only a small amount of loose, unassigned time. Further, by blocking time for important, high-value functions you perform, you prevent demands of others from moving your highest and best-value activities from number one to number ten on your list, over and over again.”

Technique #8: Minimize Unplanned Activity

“By reducing unscheduled time and unplanned activity, you automatically reduce waste. Ideally, you should schedule your day by the half hour, from beginning to end. I now use the term “script” in place of “schedule.” Many days, every minute is accounted for in advance and outcomes are preordained.”

Technique #9: Profit from “Odd-Lot” Time

“Everything is now portable. A seminar by a great speaker, just about any and every book ever published, how-to information of every variety, accessible through online media, on YouTube, via podcasts. You can use YouTube for something other than watching kittens waterski. There is no excuse to simply waste time while waiting in an airport, stuck in traffic, parked in a reception room.”

Technique #10: Live Off Peak

“Why make life more difficult than it already is? For example, avoid going to the bank on Fridays, especially after 11 a.m., and especially if it is the 1st or 15th of the month. Avoid going to the supermarket the day before a holiday weekend. Avoid going to the post office the day before a rate increase.”

Thanks for reading, until next week!

Sayed Bin Habib

Co-Founder, Startup Blitz

Follow me on LinkedIn / Website

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