Elit-Web is a marketing agency that specializes in driving online business growth. They have 10 years of experience in the industry and a team of 120 employees from around the globe. They also have offices spanning five countries.
Elit-Web offers services in SEO, PPC, social media marketing, and performance marketing, as well as white-label solutions. They have successfully completed over 2,500 projects to date and worked with more than 1,200 businesses.
They have an average monthly revenue of $120,000-$150,000 per month.
How the company was founded
The agency was founded by two friends. One was an experienced freelance website optimizer, while the other ran an IT company. Recognizing the growing demand for online marketing services, they decided to join forces to establish Elit-Web.
In its early days, the agency primarily offered SEO services. However, they faced a significant hurdle: gaining the trust of clients was super difficult. So they decided to develop a transparent analytics dashboard.
This innovative platform allowed clients to track their website’s progress and key metrics in real time.
This approach set Elit-Web apart from its competitors. It fostered a sense of trust and accountability with customers. This would become the bedrock of their success.
How they acquired the first few customers
In Elit-Web’s early days, the founders used freelance exchanges (like Upwork) to find clients. This approach provided ample work opportunities. Attracting clients was quick and inexpensive.
However, as they gained experience, they realized their service was superior to other freelancers. So they decided to establish a more robust online presence. After all, what better way to attract customers than through SEO and website promotion – their area of expertise?
They already had a solid base of copywriters on board. So they created the website and started promoting it. They invested substantial resources and effort into it.
It paid off handsomely. Their website has since become their primary lead generation channel. It accounts for an impressive 80% of their orders.
Current customer acquisition strategies
Over the years, Elit-Web has used many different strategies to attract and retain clients. Their large marketing department works on SEO, content marketing, outbound lead generation via LinkedIn and email campaigns, contextual advertising, and social media promotions.
Among their most successful approaches are:
1) Search engine optimization: Elit-Web invests significant resources into SEO to ensure their websites appear prominently on the first pages of search results for relevant keywords.
To further optimize local ranking, they have created numerous location-specific landing pages.
2) Content marketing: They consistently produce high-quality contents that resonate with their target audience. This not only drives website traffic but also positions them as industry experts.
They also publish on various platforms such as Medium, IT-Rating, Quora, Blogger, and ArticleBiz.
3) Social media: They actively use social media channels to cultivate a strong online community and promote their services. They share valuable content and run advertising campaigns.
4) Clutch reviews: Client testimony is incredibly important. Elit-Web asks customers to leave reviews about them on platforms like Clutch. They also regularly showcase their successful case studies.
5) Marketing collaborations: They regularly collaborate with other companies. This allows them to tap into new audiences and expand their customer base.
They have dedicated specialists who actively seek out collaboration opportunities. They do this at industry events and through targeted outreach. They exchange guest posts, share leads, etc.
They also employ various other tactics such as public relations, email marketing, and contextual advertising. However, their primary focus is SEO and content marketing. These two have been the real heavy hitters in driving sustainable growth and success for the agency.
