The world of SEO is constantly changing. Strategies that worked yesterday suddenly stop working. It takes a fair amount of trial, error, and guesswork to get consistent results.

For business owners, staying on top of these changes can become almost impossible. Google also doesn’t tell us exactly how their algorithm works. As a result, SEO myths become prevalent.

These myths aren’t harmless. They can lead to a significant waste of time, money, and resources. The opportunity cost can also be substantial.

In this infographic, I address eight common SEO myths that I frequently encounter.