There are hundreds of SEO newsletters. Almost all SEO tools company run their own newsletter. There are also agency owners and influencers who regularly publish their newsletters.
Earlier this year, I wanted to create a marketing newsletter. To learn how they write and format their newsletter, I subscribed to about 110 SEO newsletters. This ranged from newsletters that focus on General SEO to highly focused newsletters on topics like AI and SEO.
I learned one thing pretty quickly. Most of the newsletters aren’t very helpful. They aren’t bad. They are written by highly knowledgeable, professional people. But constantly providing value week in, and week out is super difficult. So after a few weeks, I unsubscribed to almost all of them.
However, I am still subscribed to five SEO newsletters. I always open them when they hit my inbox. If you are interested in SEO, forget all other newsletters. You should only subscribe to these five best SEO newsletters.
All of these newsletters focus only on SEO. You’ll learn everything from the latest SEO news, thoughts from renowned SEO professionals, detailed guides and strategies, local SEO tips, and job opportunities.
They send regular emails and offer valuable and unique content for free. None of them hide their best content behind a paywall. By subscribing to these, you’ll be able to keep your finger on the pulse of the industry.
So let’s take a look at the five best SEO newsletters:
Best SEO Newsletters in 2024
SEOFOMO
Written by: Aleyda Solis
Short description: Latest news and best SEO articles from the internet
Email frequency: Weekly
If you want to subscribe to only one SEO newsletter, you should subscribe to SEOFOMO.
Every week, the author Aleyda Solis shares the latest SEO news, her thoughts on the latest development and the best actionable SEO articles from the internet. She also shares upcoming events, SEO jobs and interesting people to follow on social media.
In short, you get everything you need to stay-up-to date on the SEO landscape.
The author Aleyda Solis is a widely respected figure in the SEO industry. She is the founder of Orainti, a boutique SEO consultancy. Her thoughts are always insightful and her curating skill is top-notch. I rarely find any low-quality content in her links.
SEO Notebook
Written by: Steve Toth
Short description: Actionable SEO strategies
Email frequency: Weekly
Every week, the author shares one actionable SEO tactic that will help you achieve better ranking and generate traffic. You’ll also get links to detailed resources, spreadsheets and tools you need to implement the strategies.
I like the newsletter because it contains no fluff or hot takes and provides a lot of value.
The author Steve Toth was SEO manager at FreshBooks, the accounting app company. He now works as an SEO consultant. The newsletter is called SEO Notebook because Toth shares tips directly from his notebook.
His experience and ongoing work as a consultant means his tips are almost always very insightful. You are unlikely to read about these tactics anywhere else on the internet.
WTF is SEO?
Written by: Shelby Blackley & Jessie Willms
Short description: SEO tips for news outlets
Email frequency: Weekly
WTF is SEO? is an SEO newsletter for news publishers & media companies. Every week, you will get an in-depth discussion of a topic. They discuss things like how they do keyword research for news, write durable news content, work with paywalled content, etc. They also share links to interesting SEO content from the internet.
They also often interview SEO managers at big news companies.
The newsletter is written by Shelby Blackley and Jessie Willims. They both have hands-on experience working at big media companies. Blackley is the SEO manager at The Athletic. She also previously worked for Canadian newspaper The Globe and Mail and Mashable. Willims is the SEO editor of The Guardian US. She also previously worked for the Globe and Mail as an SEO editor.
I like the newsletter because it contains very little fluff. Both writers work at news companies. They can write about complex topics in an easy-to-read manner. There is almost no self-promotion. They only include a small sponsor message at the top.
Jonathan Boshoff Newsletter
Written by: Jonathan Boshoff
Short description: How to use AI in SEO
Email frequency: Weekly
AI has heralded a new era in business and technology. It is becoming an integral part of many businesses. According to research from Sprout Social, 9 out of 10 business leaders are gearing up to boost their investments in AI.
Whether you like it or not, AI is here to stay.
Businesses are using it to replace the lower-level, repetitive tasks and reducing operational costs & increasing efficiency. But automation only scratches the surface of what AI can do. It is also being used to improve data analytics and make smarter decisions more quickly.
To make the most AI in your SEO work, you should subscribe to Jonathan Boshoff’s newsletter. Every week you’ll get a step-by-step guide on how to use AI to make your work easier and get more traffic from Google.
The author is an SEO consultant with years of experience in the industry. He also founded the AI SEO Academy, where he offers online courses on AI & SEO.
SEO Jobs
Written by: Nick LeRoy
Short description: SEO job listing
Email frequency: Weekly
Landing a new SEO job in the current business climate is becoming increasingly difficult. If you are looking for a new job in SEO, this newsletter can be very helpful.
Every week, you will get a collection of new SEO job listings in your inbox. The listings primarily serve the US, Canada, and UK Markets.
You don’t have to spend ages browsing job sites or scrolling through LinkedIn. You’ll find every kind of opportunity, from kickstart roles to senior positions, and hybrid & remote jobs.
Conclusion
In a fast-moving industry like SEO, staying up to date can be challenging. These newsletters will keep you updated on the new algorithms, latest trends, SEO tips and more.
By subscribing to just these five best SEO newsletters, you’ll be able to stay on top of your game without feeling overwhelmed with information.
