Attrock is a digital marketing agency founded by Gaurav Sharma. The agency helps businesses worldwide build their brands online and grow.
Sharma started Attrock in 2014. The agency began by offering highly tailored solutions to clients, mainly in the USA and Europe. They provide SEO, content, email, affiliate, and influencer marketing services. Their primary focus is on SaaS and eCommerce companies.
Today, Attrock generates annual revenues of $500,000.
How Gaurav Sharma Got the Idea for Attrock
In 2012, Sharma began his career at an Irish digital marketing agency. He worked there for two years. During this time, he noticed that the agency offered standardized SEO and content packages branded as Gold and Silver. However, these packages didn’t deliver real value, resulting in hundreds of dissatisfied clients.
The agency focused more on acquiring new clients than on retaining them. Most customers only stayed for three months, which was very short.
Sharma realized that if he could provide real value, he could keep customers for years. This insight inspired him to start his own agency at the age of 24.
Instead of using pre-made packages, he created customized solutions for each client. He carefully analyzed their businesses and their competitors before crafting tailored marketing strategies.
How He Acquired the First Few Customers
Attrock began as a wholly bootstrapped company. Sharma started with a small team and a modest 200 sq. ft. office. He took a slow and steady approach, focusing on building a solid portfolio before attempting to scale. The early years were dedicated to establishing the agency’s reputation.
His primary method for acquiring clients was cold outreach.
The first few clients he secured were agencies and freelancers based in the USA. To build his portfolio, he offered pro bono services for the first few months. Once clients saw the value of his work, they began paying for his services. His first paycheck was just $100.
As the agency proved its worth, referrals began to come in, leading to organic growth. Today, Attrock operates out of a 6000 sq. ft. office.
Current Customer Acquisition Strategies
Attrock has consistently achieved 25-30% year-over-year growth, excluding the COVID period. Cold outreach remains a crucial component of their strategy.
SEO and content marketing also play a significant role. Sharma focuses on educating the online audience through his content, prioritizing quality over SEO tactics. As a result, the Attrock website attracts over 50K monthly targeted organic visitors.
Content creation is just one part of the equation; distribution is equally important. Every post is shared on Attrock’s social media channels and sent out via email, expanding its reach. This strategy also helps generate inbound leads.
Sharma frequently appears as a guest on podcasts and webinars. These opportunities not only help with networking but also allow him to showcase his expertise, driving additional inbound leads. He also shares free resources, like e-books, to provide value to his audience.
Guest posting is another cornerstone of his marketing approach. Sharma has contributed to over 350 websites since founding Attrock. This strategy has significantly expanded his business’s reach and bolstered its reputation.
Retaining existing clients is a significant priority for Sharma. If a client is considering leaving, he enhances their offer – not just with financial incentives but by providing additional services. This approach has resulted in an impressive 95% retention rate over the years.
Attrock boasts an average customer lifetime of 12-15 months.
Since the launch of Attrock, the company’s core philosophy has centered on client satisfaction. This focus has been crucial to their success. Sharma ensures that everything promised in the Statement of Work is delivered on time. If there’s a delay, he compensates by offering something extra to the client.
